DAK Branding · Paris
Strategy / Identity / Products
Brand strategy, identity and products, shaped into one consistent expression of your business. Clear on the inside. Recognisable everywhere it appears.
01 / Our expertise
We start with what your business stands for, give it a distinct identity, and carry it through the products people see and hold.
Know what you stand for.
Positioning, audience and message, defined clearly enough that every later decision has something to refer to.
Where your brand sits in its market, who it speaks to and how it sounds, so the identity and products that follow share one direction.
Look like yourself.
A visual identity that makes your brand recognisable at a glance and consistent in every place it appears.
Mark, typography, colour and the rules that hold them together, designed to work from a business card to a website.
Your brand, in the hand.
Packaging and products that carry your identity into the real world, designed together with the brand itself.
Where a product is part of the brand, we connect the identity to development and manufacturing through DAK Production.
02 / Consistency
A strong brand does not rely on a logo alone. It is a set of choices that keep your business recognisable, whether someone meets it online, in print or in their hands.
Typography, colour and form that make each touchpoint feel like the same brand.
A positioning your team can explain and your customers can repeat.
A foundation that can grow into new products, channels and markets without losing itself.
Branding in practice
Strategy comes first, so identity and products grow from the same source instead of being decorated afterwards.
Your goals, audience and market, before any design begins.
A clear positioning and message the whole brand can follow.
A visual language that expresses the positioning in form.
Applied to products, packaging and the places customers meet you.
One example. The path starts with your business.
Let’s define your direction03 / Visibility & market trust
Marketing, branding and PR work best together. We connect them when your business needs more than one.
Revenue growth, social media, content.
Strategy, identity, products.
Events, campaigns, media relations.
Before we begin
Yes. We review what exists, keep what is working and refine or extend the rest, so the brand moves forward without discarding what you have built.
No. We begin with strategy, meaning positioning, audience and message, and then design the identity and products around it, so the visuals have a reason to look the way they do.
Yes. Branding sits in the same group as DAK Production, so a brand and its beauty, fragrance or fashion products can be developed together.
The deliverables depend on the scope. We define them with you before work begins, so you know exactly what you will have and how it will be used.
A brand starts with a clear idea.
A new brand, a refresh or a product that needs an identity. Let’s define the right starting point.
Bring your idea, your current brand or simply what you want people to feel.