DAK PR · Paris
Events / Campaigns / Media Relations
Events, campaigns and media relations that put your brand in front of the right people, and give them a reason to trust it.
01 / Our expertise
Attention can be bought. Trust has to be earned. We work on the second, through moments, messages and relationships.
Moments people remember.
Launches, presentations and brand occasions designed around the guests you want in the room and the story you want them to take away.
From the idea and the format to the invitations and the day itself, so the event serves a business goal and not only the calendar.
One message, well placed.
Communication campaigns built around a single clear idea and carried across the channels where your audience pays attention.
The message, the moment and the media mix, planned together and aligned with your brand and marketing.
Heard by the right voices.
Relationships with journalists and publications, and stories worth their attention, prepared and presented with care.
Finding the angle, preparing the materials and approaching the media that matter for your market.
02 / Our approach
Good PR does not manufacture a reputation. It makes a real one visible. That is why we start from your business and your brand, and not from the press list.
We find what is genuinely distinctive about your business and shape it into a message others want to repeat.
Fewer, better-chosen people and publications, selected for their relevance to your market.
Consistent, credible presence over time, which supports every sale, partnership and hire that follows.
PR in practice
A simple sequence we follow, adapted to your goal, your market and your calendar.
What you want to be known for, and by whom.
The events, campaigns and outlets that serve the goal.
Organised, briefed and carried out with attention to detail.
Visibility that keeps working after the moment has passed.
One example. The plan starts with your goal.
Let’s define your goal03 / Visibility & market trust
PR works best on a clear brand and a growth plan. We connect the three when your business needs more than one.
Revenue growth, social media, content.
Strategy, identity, products.
Events, campaigns, media relations.
Before we begin
No one honestly can. Editors decide what they publish. What we control is the quality of the story, the choice of media and the care of the approach, which is what makes coverage likely.
Both. An event works best with a message before it and a follow-up after it, so we can plan the occasion together with its campaign and press outreach.
A clear positioning helps a great deal. If it is not there yet, we can define it first through DAK Branding, so the PR has a solid message to carry.
Often more than for an established one, because trust is what a new business lacks. We scope the work to your stage and your goals, and start with what matters most.
Visibility starts with a conversation.
A launch, an event, a campaign or simply a story that deserves attention. Let’s find the right way to tell it.
Bring your goal, your timeline or just a first idea.